Booz & Co.
In 2010 I took on a freelance assignment with an in-house design team at the management consultancy Booz & Co, who had just been established after a demerger with Booz Allen. My role was to provide support and guidence to the designers based on my experience in branding and the corporate design sector.
We created the creative.london identity for the team so that they would be seen as a credible supplier compared to external design agencies who they were often in competition with for project tenders.
Members of the team had their own personalised business cards and we also 'relaunched' the team internally and
produced a capabilities brochure in the format of a newspaper.
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