Penny for London
Branding for a travel scheme using contactless technology via the Oyster Card, to raise money for charity.
I worked on the project in March 2014 in partnership with my former creative director and we produced several options for our client, The Mayor's Fund for London. The project went on hold while the contactless technology was being fine tuned for launch.
The Penny for London campaign was finally launched on Wednesday October 29th 2014 by Mayor of London, Boris Johnson.
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